How your restaurant can make a PROFIT doing delivery
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Making a profit as a restaurant doing delivery can be a challenging task, but it is not impossible. There are several steps that restaurant owners can take to increase their chances of success and make a profit through delivery services.
First and foremost, it's important to make sure that your restaurant is offering high-quality food that will appeal to customers who are ordering delivery. This means using fresh ingredients and taking the time to prepare dishes that will hold up well during the delivery process. It also means offering a diverse menu that will appeal to a wide range of customers and offering special deals or discounts to encourage people to order from your restaurant.
Another key to making a profit as a restaurant doing delivery is to carefully manage your costs. This means keeping a close eye on the prices of ingredients and making sure that you are not overspending on food or labor. It also means finding ways to reduce waste and inefficiencies in your kitchen, such as by implementing a well-planned inventory management system.
In addition to managing your costs, it's important to make sure that you are charging appropriate prices for your food. This means conducting market research to understand what customers in your area are willing to pay for delivery, and setting your prices accordingly. It's also important to consider the cost of the delivery service itself, and factor that into your pricing.
Finally, it's crucial to have your own delivery service, so you don't pay 30-35% of your basket value in fees to the aggregator companies. When you have your own delivery service you KEEP the delivery fees that your customer pays. That alone can offset 100% of the cost of having your own delivery drivers. The challenging part of having your own delivery service can be recruitment and the right software to manage drivers, which is where Gigable come in.
By carefully managing your costs, offering high-quality food, setting appropriate prices, and implementing a strong delivery service, it is possible to make a profit as a restaurant doing delivery. It's not an easy task, but with hard work and dedication, it can be done.
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